![Nike's Amazon 'divorce' highlights the importance of direct-to-consumer in a brand-conscious omni-channel retail market Nike's Amazon 'divorce' highlights the importance of direct-to-consumer in a brand-conscious omni-channel retail market](https://diginomica.com/sites/default/files/styles/article_images_desktop/public/images/2019-11/i-love-you-1310934.jpg?itok=vaLIEnmr)
Nike's Amazon 'divorce' highlights the importance of direct-to-consumer in a brand-conscious omni-channel retail market
![Amazon.com: Nike Sportswear Men's Icon Futura Short Sleeve T Shirt (Small, Dark Grey Heather/White) : Clothing, Shoes & Jewelry Amazon.com: Nike Sportswear Men's Icon Futura Short Sleeve T Shirt (Small, Dark Grey Heather/White) : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/71uyMeYocfL._AC_UX385_.jpg)
Amazon.com: Nike Sportswear Men's Icon Futura Short Sleeve T Shirt (Small, Dark Grey Heather/White) : Clothing, Shoes & Jewelry
![Amazon.com: Nike Sock Dart Sp 686058 661 Infrared/Infrared-Summit White Size 8 : Clothing, Shoes & Jewelry Amazon.com: Nike Sock Dart Sp 686058 661 Infrared/Infrared-Summit White Size 8 : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/61tq7wquIBL._AC_UX522_.jpg)
Amazon.com: Nike Sock Dart Sp 686058 661 Infrared/Infrared-Summit White Size 8 : Clothing, Shoes & Jewelry
![Amazon.com: Nike Pull Over Hoodie, Dark Grey Heather/Mattelic Silver/White, Medium-T : Clothing, Shoes & Jewelry Amazon.com: Nike Pull Over Hoodie, Dark Grey Heather/Mattelic Silver/White, Medium-T : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/81f2Mdl0uBL._AC_UL1500_.jpg)
Amazon.com: Nike Pull Over Hoodie, Dark Grey Heather/Mattelic Silver/White, Medium-T : Clothing, Shoes & Jewelry
![Amazon.com : NIKE Unisex Dry Cushion Crew Training Socks (6 Pairs), Black/White, Medium : Athletic Socks : Sports & Outdoors Amazon.com : NIKE Unisex Dry Cushion Crew Training Socks (6 Pairs), Black/White, Medium : Athletic Socks : Sports & Outdoors](https://m.media-amazon.com/images/I/91BLcNq2uFL._AC_UX342_.jpg)
Amazon.com : NIKE Unisex Dry Cushion Crew Training Socks (6 Pairs), Black/White, Medium : Athletic Socks : Sports & Outdoors
![Amazon.com: NIKE Sportswear Unisex H86 Futura Cap, Black/Black/White, One Size : Clothing, Shoes & Jewelry Amazon.com: NIKE Sportswear Unisex H86 Futura Cap, Black/Black/White, One Size : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/51WqBGWXHdL._AC_UL1500_.jpg)