![Why A–Cold–Wall's Samuel Ross is rejecting streetwear's resale and hype culture - As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces Why A–Cold–Wall's Samuel Ross is rejecting streetwear's resale and hype culture - As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces](https://video-images.vice.com/articles/5bfd2d4924a5e900066b0e45/lede/1543320170390-A-Cold-Wall_Nike.jpeg?crop=1xw:0.7295xh;0xw,0xh&resize=1200:*)
Why A–Cold–Wall's Samuel Ross is rejecting streetwear's resale and hype culture - As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces
Introducing Nike x A-Cold-Wall*: The Trainers Rejecting Box-Fresh Sneaker Culture | British Vogue | British Vogue
Nike Connect with Samuel Ross' Concrete Objects for New Hackney Half Marathon Collection | Complex UK
Introducing Nike x A-Cold-Wall*: The Trainers Rejecting Box-Fresh Sneaker Culture | British Vogue | British Vogue
![Why A–Cold–Wall's Samuel Ross is rejecting streetwear's resale and hype culture - As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces Why A–Cold–Wall's Samuel Ross is rejecting streetwear's resale and hype culture - As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces](https://video-images.vice.com/_uncategorized/1543320769309-NIKE_NEWS_SR-APP_02_native_1600.jpeg)