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Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/09/22/08/nike-mag-xl.jpg?quality=75&width=640&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Evil serial killer smirks as he enjoys first taste of freedom in 46 years - World News - Mirror Online Evil serial killer smirks as he enjoys first taste of freedom in 46 years - World News - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article27032152.ece/ALTERNATES/n615/1_TDP_CHP__2695-JPG.jpg)
Evil serial killer smirks as he enjoys first taste of freedom in 46 years - World News - Mirror Online
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Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
Just do it: Nike slogan inspired by Gary Gilmore's last words | news.com.au — Australia's leading news site
![TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports](https://external-preview.redd.it/hu_YzTSnggeuK0zqj1Xp64WfEvpd0t-8x-WQNtBbuvc.jpg?width=640&crop=smart&auto=webp&s=6ec61348297296266ce22f00df35197750444447)