![Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals](https://images.theconversation.com/files/460445/original/file-20220429-25829-nh3jb8.jpg?ixlib=rb-1.1.0&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals
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Just Buy It: A Critical Analysis of Nike's 'Dream Crazy' Advertisement Campaign | by Barry Sangha | The Startup | Medium
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Just Buy It: A Critical Analysis of Nike's 'Dream Crazy' Advertisement Campaign | by Barry Sangha | The Startup | Medium
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