Why companies need to be authentic about brand activism l on the nexxworks blog
HOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING. | by Wilderness Agency | Medium
Harte Hanks - Brand activism at Nike, explained by Phil Kotler and Christian Sarkar: http://ow.ly/mENT30lPgru | Facebook
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices
The work isn't done: Make brand activism more than a moment | Sprout Social
تويتر \ Christian Toennesen على تويتر: "As Nike names Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign, big brand activism is truly alive and well. https://t.co/8CErK68Suy"
Brand Activism: When does it work?
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
4 Branding Lessons From Nike's Colin Kaepernick Ad
Nike takes heat for new Kaepernick ad — but is social activism just the new ad hook?
Nike - Personal Branding 4
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Brand Equity on ET NOW - Taking a cue from Nike: the brand activism debate | Facebook | By Brand Equity on ET NOW | This week on Brand Equity, Sonali Krishna
Why companies need to be authentic about brand activism | UNSW Newsroom
What branding social activism could mean for Nike's business - YouTube
THE SOCIAL CULTURAL TRENDS OF NIKE CONSUMERS SHOWS THAT FOR SOME BRANDS, BRAND ACTIVISM & PURPOSE PAYS.
PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar
Brand activism: when companies take a stand on social issues | Pirelli
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
What the Nike campaign tells us about the risks & rewards of taking a stand | Ipsos