![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZDR_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![From LeBron James on 2003 NBA draft night to David Beckham and Lewis Hamilton, how athletes' fashion influence evolved with social media | South China Morning Post From LeBron James on 2003 NBA draft night to David Beckham and Lewis Hamilton, how athletes' fashion influence evolved with social media | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/09/23/b813f892-b834-4168-a2cb-b24c9017e4d3_67b2ed7c.jpg)
From LeBron James on 2003 NBA draft night to David Beckham and Lewis Hamilton, how athletes' fashion influence evolved with social media | South China Morning Post
![File photo of high school basketball star LeBron James following through on a foul shot during the annual Jordan Capital Classic high school all-star game in Washington, April 17, 2003. James will File photo of high school basketball star LeBron James following through on a foul shot during the annual Jordan Capital Classic high school all-star game in Washington, April 17, 2003. James will](https://c8.alamy.com/comp/2D44749/file-photo-of-high-school-basketball-star-lebron-james-following-through-on-a-foul-shot-during-the-annual-jordan-capital-classic-high-school-all-star-game-in-washington-april-17-2003-james-will-hold-a-press-conference-at-his-high-shool-in-akron-ohio-april-25-2003-where-he-is-expected-to-state-his-intentions-concerning-the-upcoming-nba-draft-james-is-expected-to-be-the-number-one-pick-should-he-make-himself-available-for-the-draft-reutersgary-hershorn-files-gmhhb-2D44749.jpg)
File photo of high school basketball star LeBron James following through on a foul shot during the annual Jordan Capital Classic high school all-star game in Washington, April 17, 2003. James will
![Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003](https://c8.alamy.com/comp/2D4GJM6/cleveland-cavaliers-lebron-james-23-shoots-baseline-for-two-points-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-mb-2D4GJM6.jpg)
Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![The Cleveland Cavaliers' Lebron James arrives for his team's game with the Orlando Magic for James' professional debut in the six-team Pepsi Pro Summer League in Orlando, Florida July 8, 2003. REUTERS/Joe The Cleveland Cavaliers' Lebron James arrives for his team's game with the Orlando Magic for James' professional debut in the six-team Pepsi Pro Summer League in Orlando, Florida July 8, 2003. REUTERS/Joe](https://c8.alamy.com/comp/2D3PRTE/the-cleveland-cavaliers-lebron-james-arrives-for-his-teams-game-with-the-orlando-magic-for-james-professional-debut-in-the-six-team-pepsi-pro-summer-league-in-orlando-florida-july-8-2003-reutersjoe-skipper-jlsme-2D3PRTE.jpg)