![LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant?](https://i.dailymail.co.uk/i/pix/2015/12/09/15/2F35E03600000578-0-image-a-29_1449674664863.jpg)
LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant?
![Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News](https://library.sportingnews.com/2021-08/lebron-james-nike-sneakers-behind-the-logo_18jf44ugwpwkd1nh3mrym9f9c9.jpeg)
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News
![Why does LeBron James write on his Nike sneakers? Messages and meanings REVEALED | Other | Sport | Express.co.uk Why does LeBron James write on his Nike sneakers? Messages and meanings REVEALED | Other | Sport | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/4/590x/LeBron-James-1086691.jpg?r=1550067476795)
Why does LeBron James write on his Nike sneakers? Messages and meanings REVEALED | Other | Sport | Express.co.uk
![LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/4/590x/LeBron-James-net-worth-1194228.webp?r=1571793557866)
LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/4/590x/secondary/LeBron-James-net-worth-2124157.jpg?r=1571793558658)
LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk
![Basketball star LeBron James signs biggest sports sponsorship deal in history netting £330million from Nike - Daily Record Basketball star LeBron James signs biggest sports sponsorship deal in history netting £330million from Nike - Daily Record](https://i2-prod.dailyrecord.co.uk/incoming/article6979483.ece/ALTERNATES/s615/CS83021633.jpg)
Basketball star LeBron James signs biggest sports sponsorship deal in history netting £330million from Nike - Daily Record
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)