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Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
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Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![A teenage girls prepares to start a run in the countryside wearing Nikes 'Just do it' socks, UK Stock Photo - Alamy A teenage girls prepares to start a run in the countryside wearing Nikes 'Just do it' socks, UK Stock Photo - Alamy](https://c8.alamy.com/comp/2B6966E/a-teenage-girls-prepares-to-start-a-run-in-the-countryside-wearing-nikes-just-do-it-socks-uk-2B6966E.jpg)
A teenage girls prepares to start a run in the countryside wearing Nikes 'Just do it' socks, UK Stock Photo - Alamy
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/nike.jpg?quality=75&width=982&height=726&auto=webp)