![Football coach Helmut Schoen (left) receives a birthday cake from Adi Dassler, head of the company Adidas (2nd from left) with an Adidas football at the International Trade Fair for Sporting Goods Football coach Helmut Schoen (left) receives a birthday cake from Adi Dassler, head of the company Adidas (2nd from left) with an Adidas football at the International Trade Fair for Sporting Goods](https://l450v.alamy.com/450v/2fnfw7r/football-world-cup-1978-in-argentina-germany-mexico-60-06061978-in-cordoba-masseur-erich-deuser-left-and-national-coach-helmut-schn-automated-translation-2fnfw7r.jpg)
Football coach Helmut Schoen (left) receives a birthday cake from Adi Dassler, head of the company Adidas (2nd from left) with an Adidas football at the International Trade Fair for Sporting Goods
![Football coach Helmut Schoen (left) receives a birthday cake from Adi Dassler, head of the company Adidas (2nd from left) with an Adidas football at the International Trade Fair for Sporting Goods Football coach Helmut Schoen (left) receives a birthday cake from Adi Dassler, head of the company Adidas (2nd from left) with an Adidas football at the International Trade Fair for Sporting Goods](https://c8.alamy.com/zooms/9/f21d51ae3cc343688bc657013afad7c2/rmgh1y.jpg)
Football coach Helmut Schoen (left) receives a birthday cake from Adi Dassler, head of the company Adidas (2nd from left) with an Adidas football at the International Trade Fair for Sporting Goods
![Football coach Helmut Schoen (left) receives a birthday cake from Adi Dassler, head of the company Adidas (2nd from left) with an Adidas football at the International Trade Fair for Sporting Goods Football coach Helmut Schoen (left) receives a birthday cake from Adi Dassler, head of the company Adidas (2nd from left) with an Adidas football at the International Trade Fair for Sporting Goods](https://l450v.alamy.com/450v/2fngc38/world-cup-1970-germany-italy-34-nv-on-17061970-in-mexico-city-the-german-team-in-the-overtime-break-in-the-middle-of-the-picture-manfred-manglitz-left-talks-to-gerd-mller-13-on-the-right-national-coach-helmut-schn-no-model-release-!-automated-translation-2fngc38.jpg)