British Olympic Association announce extension of partnership with Adidas until 2024
Nike vs Adidas – Logo Semiotics | The Sports Marketing Show down
Adidas Renews British Olympic Association Sponsorship - Infobae
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
At the Olympics in Rio: DOSB and Adidas Extending Sponsorship Deal
Canadian Olympic Committee announces partnership with Adidas - The Globe and Mail
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
German sponsors inch across Olympics highwire | Reuters
Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
Team Ireland to Wear Adidas at Olympics - Sport for Business
Adeevee | Only selected creativity - Adidas Olympic Sponsorship: Adidas Olympic Launch - Hu Jia, Adidas Olympic Launch - Sui F… | Creative, Print, Twitter instagram
Naomi Osaka serves Japan brands a golden Olympic opportunity - Nikkei Asia
How damaging is an Adidas decision to pull its athletics sponsorship?
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
adidas renews deal to sponsor German Olympic teams until Rio 2016
Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download
FloTrack - A few notes: -- We tallied the sponsors by medals, not event placement. Team USA won 32 events in Rio, including relay events, so we counted the number of medals
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
